What the App Store age rating means for your release
An app store age rating is the content classification badge Apple assigns to your app based on a questionnaire in App Store Connect. Check App Store Connect before submitting to confirm rating tiers and requirements.
Selecting inaccurate answers can cause issues during review. Check App Store Connect before submitting to ensure your metadata is accurate.
Check App Store Connect before submitting for current definitions and guidelines.
How to configure your age rating in App Store Connect
You can adjust your age rating inside App Store Connect. Check App Store Connect before submitting for the latest configuration steps.
Questionnaire categories and scoring rules
The rating questionnaire evaluates sensitive content across specific topics. Check App Store Connect before submitting for the latest categories and criteria.
Unrestricted web access and user generated content
Requirements regarding web access and user-generated content should be reviewed prior to submission. Check App Store Connect before submitting.
Once your review passes and you evaluate business models, read our analysis on how to price an app to build an effective subscription tier.
Territory specific age rating rules
Several national markets impose supplementary age rating rules based on local statutes.
In the Republic of Korea, apps in the Games and Entertainment categories distributed on the App Store receive a region-specific age rating based on questionnaire answers. Users who choose not to confirm they are an adult cannot download apps that are rated 18+.
Depending on your state, country, or region, certain settings and feature requirements for children, teens, and adults may vary. Check App Store Connect before submitting.
How to fix age rating rejections in review
If review flags an inconsistency regarding age ratings, check App Store Connect before submitting your updated build or information.
If you face a tight launch schedule, check the guidelines on requesting an expedited app review to ask Apple for priority processing.
Age rating tiers and content criteria
Check App Store Connect before submitting to review current rating tiers and content criteria.
Frequently asked questions
Does updating my age rating affect people who already installed the app?
Depending on the country or region, parents may receive a notification when an app updates its age rating, requesting approval for the child to continue using it. Check App Store Connect before submitting for details.
Does adding a web view always force a higher age rating?
Check App Store Connect before submitting to review rules regarding web access.
Can I update the age rating without uploading a new binary?
Check App Store Connect before submitting for current rules on updating metadata and age ratings.
What rules apply when submitting to the Kids Category?
Check App Store Connect before submitting for current Kids Category requirements.
Verify that your configuration matches your current features in App Store Connect before submitting your next build.